City marketing

[6] It is often manifested in the attempts by cities to attract international sporting events, such as the Olympic Games.

[9] The city is promoted through a variety of efforts with the strategic intent of acquiring cultural and economic bonuses.

According to Scott Cutlip, "one of the first, if not the first, municipal promotion programs" was led by Erastus Brainerd for the city of Seattle beginning in 1896.

Seattle was in competition with Portland and Victoria as the preferred city in which to get supplied for the Klondike Gold Rush.

[11] Like with any successful marketing effort, cities must be willing to commit to a long-term plan in order for their identity and message to be communicated effectively.