In 1969, Phipps Plaza opened as the first multi-level mall in Atlanta, aiming to become the South's leading shopping destination.

That year, in development as part of a $140 million renovation and expansion, Phipps added a third anchor, Birmingham, Alabama based Parisian, owned by the parent company of Saks Fifth Avenue, to its original anchors Saks Fifth Avenue and Lord & Taylor.

The hotel and restaurant are expected to open in late 2019 with plans for the other portions of the project to debut in phases in 2020.

[1] By 2023, since the Covid-19 lockdowns, Phipps Plaza has announced several new additions, among them are Balmain, Celine, Fendi, Etro, Brunello Cucinelli, Canada Goose, Hermès, and Alexander McQueen.

[2][3] The mall is known for its interior décor, which consists of mahogany walls, marble floors, glass elevators, chandeliers, and a massive, carpeted staircase.