In the late 1990s to early 2000s, there were talks about an outdoor shopping complex in Panama City Beach that would be adjacent to the Gulf Front with retail stores, dining options, and a movie theatre.

[3] Other tenants include Jimmy Buffett's Margaritaville restaurant, Buffalo Wild Wings, Marble Slab Creamery, Old Navy, Five Guys Burgers and Fries, Victoria's Secret and Dick's Last Resort,[4] and a movie theater owned by Southern Theatres, The Grand 16, which features IMAX 3D as well as RealD 3D.

Pier Park North, completed in 2015, is home to Bealls Outlet, Five Below, Dick's Sporting Goods, Ross Dress For Less, The Fresh Market, Petsmart, Cost Plus World Market, Bed Bath & Beyond, Rooms To Go, Chili's, Texas Roadhouse, Wayback Burgers, and Jersey Mike's Subs.

[7] In December 2023, The St. Joe Company announced new developments for the proposed former Pier Park East location behind Walmart.

[8] Additionally, the Pirates Voyage Dinner and Show, owned by entertainer Dolly Parton, will also be part of the development right next to Pier Park West.