Under Oliver, PCC expanded its operations internationally, entering into agreements with European distributors.
In 1985, researchers at Pierce Chemical Company, led by Paul K. Smith, published a method detailing the use of bicinchoninic acid (BCA) as a protein quantitation reagent.
Pierce was recognized for its international marketing efforts in 1990 when it received the US President's "E" Award for success in exporting.
Use of chemiluminescent technology allows researchers to replace radioactive tracers for greater personal safety and much less ecological impact.
The company would soon change its name to Pierce Biotechnology, Inc. to reflect its focus and expertise on these growing areas.
In August 2003, Fisher Scientific International announced its intent to purchase Perbio Science AB.