The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim.
Pilipinas Kay Ganda was eventually replaced, in 2012, with "It's More Fun in the Philippines!".
[3] The agency designed the campaign materials free of charge in support of President Benigno Aquino III's administration.
[2] The Pilipinas Kay Ganda campaign logo design was criticized for alleged plagiarism.
[1] Tourism Secretary Alberto Lim acknowledged that the Philippine campaign slogan bares some similarities with the Polska logo and commented that the Philippine campaign logo was more colourful.