Brian is initially upset about this, but when Meg mentions the creative benefits of it, he decides to try it himself, and becomes hyperactive in contrast to Stewie's calmness.
In a creative frenzy, he conceives a premise for a multimedia science fantasy franchise called Space Shire 7; to flesh out the idea, he writes a 2000-page treatment and creates a diorama of the universe and characters.
Before the word in question can be said, it cuts to the Drunken Clam as an angry Cleveland scolds Peter and Quagmire for not just quitting the show.
[2] Jesse Schedeen of IGN gave the episode a 7.9 out of 10, saying "While it may not rank among the show's best, "Pilling Them Softly" wasn't a bad way to kick off Family Guy's 14th season.
Both halves of the episode provided a steady (if not heavy) level of humor, with solid spoofs of George R.R Martin and Iron Chef and even offering up a little social commentary to boot.
"[3] Series creator Seth MacFarlane won the Primetime Emmy Award for Outstanding Character Voice-Over Performance for his work on this episode.