Pineapple Studios was founded by former model Debbie Moore, who had started dance lessons to alleviate weight gain caused by hypothyroidism.

It is also well known as a rehearsal studio used by celebrities, which have included Madonna, Beyoncé, Girls Aloud, and Kylie Minogue.

In her book, When a Woman Means Business, Debbie Moore wrote: "In my case, I knew Covent Garden was the right area".

She sold her designs through a shop at the dance studios and this ultimately led to the formation of the Pineapple clothing brand.

[7] A docusoap following Pineapple Studios and its employees such as Louie Spence and Andrew Stone were first shown on 14 February 2010 on Sky1.