These firms have included long-established customers such as Ferrari, Alfa Romeo, Peugeot, Fiat, GM, Lancia, and Maserati, to emerging companies in the Asian market with Chinese manufactures like AviChina, Chery, Changfeng, Brilliance, JAC and VinFast in Vietnam and Korean manufacturers Daewoo and Hyundai.
Since the 1980s, Pininfarina has also designed high-speed trains, buses, trams, rolling stocks, automated light rail cars, people movers, yachts, airplanes, and private jets.
[3] At its height in 2006, the Pininfarina Group employed 2,768 people, with subsidiary company offices throughout Europe, Morocco, and the United States.
[4] On 22 May 1930 papers were filed to become a corporation, Società anonima Carrozzeria Pinin Farina headquartered in Turin, Italy, at 107 Corso Trapani.
[5][6] During the 1930s, the company built bodies for Lancia, Alfa Romeo, Isotta Fraschini, Hispano-Suiza, Fiat, Cadillac, and Rolls-Royce.
[7] With its close relationship with Lancia, the pioneer of the monocoque in automobile design, Farina became the first coachbuilder to build bodies for the new technique also known as unibody construction.
[10] Pinin Farina and his son Sergio, determined to defy the ban, drove two of their cars (an Alfa Romeo 6C 2500 S and a Lancia Aprilia cabriolet) from Turin to Paris and found a place at the entrance to the exhibition to display the two new creations.
The managers of the Grand Palais said of the display, "the devil Pinin Farina", but to the press and the public, it was the successful "Turin coachbuilder's anti-salon".
[4] The subsequent cooperation with Nash Motors resulted in high-volume production of Pinin Farina designs and provided a significant entry into the United States market.
The Nash-Healey sports car body was, however, completely designed and assembled with Nash drivetrains in limited numbers from 1952 until 1954 at Pinin Farina's Turin facilities.
Nash heavily advertised its link to the famous Italian designer, much as Studebaker promoted its longtime association with Raymond Loewy.
A similar arrangement was repeated in the late 1980s when Pininfarina designed (and partially assembled) the Cadillac Allanté at the San Giusto Canavese factory.
Battista's son, Sergio Pininfarina recalled, "It is not difficult to imagine how I felt that afternoon when my father, without taking his eyes off the road for one moment, told me his decision as we drove back to Turin: "From now on you'll be looking after Ferrari, from A to Z.
Alfa Romeo chose Pinin Farina to make the Spider mainly because they felt confident they could produce 20 cars daily for a run of 1,000 bodies.
While Mitsubishi recognized Pininfarina's expertise in design and engineering, the reason for choosing them was that manufacturing costs were half of those in Germany.
[34] They have also collaborated with Italian wood distributor Corà Parquet, to develop wooden flooring surfaces[35] as well as Higold on a line of outdoor furniture.
[36] In April 2008, after three years of serious losses totaling 115 million euros at the end of 2007,[37] Pininfarina made the first of several moves to raise capital and restructure its enormous debt: On 29 April 2008 Pininfarina announced Piero Ferrari, Alberto Bombassei (chairman of Brembo), and the Marsiaj family (founders of the Sabelt seatbelt company), would join with Vincent Bolloré, a French financier, and Ratan Tata, head of India's Tata Group conglomerate, who already announced their plans to invest, would together invest €100 million.
In truth, production ended in November 2010 with the conclusion of the contract to produce the Alfa Romeo Brera and Spider at the San Giorgio plant.
[45] In 2009 Pininfarina sold the factory to Finpiemonte, the public finance of the Piedmont Region, at the price of 14.4 million euro.
[47] Opened in 1986 to build Cadillac Allante bodies for General Motors,[48] the same year Pininfarina was first listed on the Stock Exchange in Milan.
As of 10 December 2011, Pininfarina announced it would end all mass automotive production with the sale of its 40% stake in the Uddevalla, Sweden plant to Volvo in 2013.
In addition to production vehicles, Pininfarina creates prototype, show, and custom cars for auto manufacturers, as well as private clients.
Its design began in September 2005 with sketches by Jason Castriota moving through computer-aided sculpture and stringent wind tunnel testing.
The P4/5 was publicly revealed on 18 August 2006 at the Pebble Beach Concours d'Elegance and shown again at the Paris Motor Show in late September.
The four-seat hatchback features a solid-state lithium-polymer battery, supercapacitors, and a roof-integrated solar panel to achieve a range of 153 miles (246 km).
[255] In 2020, Pininfarina received four Good Design awards for its automotive creations, including the AutoNomia, an autonomous driving simulator, and the Green Motion Residenza electric car refueling station.
[256] In 2021, the company debuted its Teorema style of electric vehicle for autonomous driving, that uses the space where a wheel is generally stationed in most cars for additional seating room.
[258] In 2022, Pininfarina expanding its retail partner network in North America to include shops in Chicago[259] and Orange County.
[260] Pininfarina has worked within the nautical sector, collaborating with Beneteau,[281] Primatist,[282] Fincantieri,[283] Schaefer,[284] Persico Marine,[285] Wally,[286] and Princess.
[298] Other Pininfarina product designs include the 2006 Winter Olympics torch, cauldron and medals, as well as major appliance collections for Gorenje.