[citation needed] In the 1970s, many European models retailed for significantly less in the U.S. than they did in Europe in order to compete with prices set aggressively by Detroit's Big Three and Japanese importers.

[5] The manufacturer rejected this approach with the Camargue, referencing the high cost of safety and pollution engineering needed to adapt the few cars (approximately 30 per year) it expected to send to North America in 1976.

[5] At its 1975 press debut, Rolls-Royce highlighted automatic split-level climate control system, the first of its kind.

[6] Rapid currency depreciation would greatly raise the price of the Camargue in the late 1970s, both in the UK and North America.

The car was sold in very limited numbers in European, American, Canadian, Australian and Asian markets.