The car has a 30kWh lithium metal polymer (LMP) battery, coupled to a supercapacitor, that provides an electric range of 250 km (160 mi) in urban use, and a maximum speed of 120 km/h (75 mph).

[2] In October 2012, the Bluecar first became available to retail customers through leasing,[3] and sales began in February 2013 at a price of €19,000 plus a monthly fee of €80 for the batteries.

[7][needs update] In 2014, Bolloré entered into a 70/30 joint venture with Renault to manufacture a three-seat version of the Bluecar from the second half of 2015.

[8] The Bolloré Group, through its subsidiary BatScap, presented the Bluecar EV, a road-ready prototype, at the 2005 Geneva Auto Show.

[11] The car incorporates a lithium metal polymer battery matched up with a supercapacitor developed by Bolloré's subsidiary Batscap in the original 2005 concept Bluecar.

[15] The batteries are made in Bolloré owned facilities in two locations, one in Brittany, France and the other in Montreal, Quebec, Canada.

Bolloré's proposal is to fund the entire infrastructure, install and provide the vehicles, and cover the costs of maintenance and repairs.

After these two schemes are implemented, the company plans to launch similar systems abroad beginning with a city in Asia.

[38][39][40] In February 2021, Goldbell Group, a Singaporean company, announced it had acquired BlueSG from Bolloré and the acquisition was finalised by October of the same year, after being in discussions since June 2020.

According to Singapore's Accounting and Corporate Regulatory Authority, BlueSG has been in a deficit since its launch, with the company making a loss of S$9.3 million in 2019.

[3][43] In February 2013, Bolloré announced it was discontinuing the leasing program and began retail sales of the Bluecar starting at a price of €19,000 (US$24,850) before the value added tax and the €7,000 government bonus, plus a monthly fee of €80 (US$105) for the batteries.

[45][46] A fleet of ten Atos branded Bolloré Bluecars were initially deployed, and photovoltaic panels covering 60m2 provide a power of 12 kW to charge the vehicles at the Bezons site.

According to Bolloré, the real-time telemetric monitoring system did not register a thermal runaway problem with the battery of the car where the fire started.

Bolloré reported that a total of 25 Bluecars in service for Autolib' have burnt during the previous two years, most of them certified as attributed to vandals.