The website and all its features were hosted by Dave Garwacke, a musician who has played drums for such bands as Laura Stevenson and The Cans and Kudrow.
Lamenting the lack of documentation of the artists and performances he'd hosted at his house in New Paltz, he decided to begin bringing recording equipment to his friends' shows.
If You Make It expanded to include articles, a donation-based digital record label, music videos, comics, and the Pink Couch Sessions.
[2] The Pink Couch Sessions were filmed at Garwacke's home studio in his apartment in Brooklyn, featuring artists as they toured through the tri-state area.
"[4] Over one hundred videos were released over the course of the series, with over one million YouTube and Vimeo views, featuring a variety of artists, including Andrew Jackson Jihad, Hop Along, Bomb The Music Industry!, The Menzingers, The Bouncing Souls, Waxahatchee, Tigers Jaw, Fake Problems, Mikey Erg, Matt Pryor, Mixtapes, RVIVR, The Sidekicks, A.W., Direct Hit, Aye Nako, Walter Schreifels, Spraynard, and Braid.