Pink Dot is a quick delivery prepared-to-order grocery store based on the Sunset Strip in West Hollywood, California.

His idea to create a delivery-based operation arose from numerous complaints he observed about the traffic in Los Angeles.

[3] Company executives at the time predicted home delivery would become a "big part of the changing face of retail.

"[citation needed] As Pink Dot prepared to expand into Orange County, the company phased out its signature polka-dotted, propeller-topped Volkswagen Beetle delivery cars after market tests showed that Orange County residents wanted their purchases delivered in more low-profile vehicles.

[4] Pink Dot partnered with order takers such as the now-defunct Kozmo.com, which went defunct in the bursting of the dot-com bubble, as a way to expand the product line into items such as Compact Discs and pharmaceuticals.