Most prevalent in Britain, the concept has already spread to US, where gays and lesbians are substantially more likely to vote Democratic,[2] and Canada with many other countries like South Africa and Australia starting to acknowledge it.
According to the Office for National Statistics (ONS), 1.00% of the total population in UK is homosexual and so, 480,000 people consider themselves gay or lesbian as of 2010.
Charles Kennedy of The Liberal Democrats pitched for the "pink vote" and even promised a package of ways to boost homosexual rights.
[10] Pink voters in the UK tend to vote for socially liberal "left wing" parties that have, at least traditionally, been more support of LGBT rights in the United Kingdom.
[19] An NBC News exit poll for the 2024 presidential election found that Kamala Harris garnered more support from LGBTQ voters than any other presidential candidate in history, with 86% of LGBTQ voters backing Harris and 12% backing Donald Trump - a margin 15% larger than the edge Joe Biden had over Trump in 2020.