[citation needed] When Zomba was subsequently purchased by BMG in 2002, Windsong/Pinnacle was moved under Bertelsmann's group Arvato AG.

It was then that Windsong Exports purchased the group and turned it into the UK's leading music distributor.

Deals with Electronic Arts and Ubisoft helped introduce an exclusive distribution model to the UK Software market.

Some brands associated with Pinnacle Software include FIFA, Harry Potter, The Lord of the Rings, Splinter Cell and Prince of Persia.

It has been associated with many of the top brands in the market place, including WWE Smackdown!, Cossacks, Rugrats, Warcraft, Half Life, Scooby Doo, Tetris and many more.