[1] Pint Shot Riot's line-up was completed in January 2007 when, after a successful rehearsal, guitarist Rob Clements joined cousins Richard Emerson and Chris Connoll and their new-found bass player David Page.

The name of the band was derived from an observation made by Emerson who, when using predictive text to message a friend, noticed that the three words are all entered using the same numerical combination and, according to Page, "it just seemed a perfect fit".

[2] In the summer of 2007, the band appeared on the BBC Introducing stage at Glastonbury Festival and released their début single "Punches, Kicks, Trenches & Swords" through their own Life in the Big City label the following October.

[3] In July and October 2008, the band released the singles "Start Digging" and "Holes" and also signed a publishing deal with the EA Games / Nettwerk Music Group later in the year.

[14] The album's release coincided with a performance at an official South By Southwest Festival showcase in Austin, Texas, and soon after they began a West Coast US tour.