Piper-Heidsieck

[1] Piper-Heidsieck was acquired on July 8, 2011, by the French luxury group EPI (Entreprise Patrimoniale d’Investissements),[2] controlled by the Descours family.

From the Habsburg princes to the emperors of China, fourteen royal or imperial courts granted him the privilege of "patented supplier."

The day before his arrest by the Gestapo, he fled to North Africa, became a fighter pilot in the famous Lafayette Escadrille, and died in combat in 1944.

The Piper-Heidsieck house was placed under sequestration by the occupier and would likely have perished by the Liberation if it hadn't been brilliantly revived by Yolande Kunkelmann d'Aulan, supported by General Baron d’Alès, with whom she remarried in 1945.

The family holding EPI, specialized in the wine and luxury sectors and led by Christopher Descours, acquired the company in 2011.

[12] The Piper-Heidsieck vineyard extends over more than 65 hectares,[13] and the house sources grapes from 240 partner growers, spread across more than 110 crus.

[17] Since 1993, the Piper-Heidsieck house has maintained its relationship with cinema, serving as the official supplier of the Cannes Film Festival until 2020 and also of the Oscars from 2015 to 2020.

In 1999 and 2011, Jean-Paul Gaultier[22] dressed Piper-Heidsieck bottles in a red corset and fishnet stockings for a limited edition.

Piper-Heidsieck early 20th century Chinese advertisement from Hong Kong