The station's launch Chief Executive was Mike Powell, who specified digital technology so advanced at the time that it was featured on the BBC science programme, Tomorrow's World.

Much of the early success of the station was due to the technical expertise of the first managing director Richard Lawley, who was also a graduate electronic engineer.

Listenership appears to have increased in Cornwall following the move, however it reduced their audience in West Devon (including Plymouth, where Pirate FM had a separate office and studio prior to the rebrand).

From August 2014 until 2020, the station operated a second service on DAB, known as Pirate 2, which aired a series of weekly specialist talk shows, covering topics such as business, farming, education and health and wellbeing.

In February 2021, the station, along with Lincs FM, began syndicating the UK Chart Show, from Bauer's Hits Radio network, on Sunday afternoons.

[7] It was later announced that Pirate presenters Scott Temple and Holly Day would host Greatest Hits Radio's local afternoon show.

[9] At all other times networked programming airs via Bauer’s London headquarters or from studios in Birmingham, Liverpool, Manchester and Newcastle.