[4] Pitchero was founded in 2007 by CEO Mark Fletcher and CTO Jon Milsom during their final year at university.

[5][7] In the summer of 2008, the company had to lay off its only employee and cut back on expenses due to the economic recession.

[8] In 2011, The Sunday Telegraph reported that 12,000 clubs were using Pitchero, including a core of 4,000 teams that were using the site daily.

[10] In 2016, the company introduced the Pitchero Play app for sports teams to record, upload and share videos of their matches in real time on their websites and across their social media channels.

[6] In a review of Pitchero Play in 2016, football journalist Charlie Eccleshare wrote that the ability to watch and share match videos "provides a tiny insight into the buzz professionals must get when watching themselves, because for a fleeting moment it makes you feel like a celebrity and at the centre of the football universe.