It was founded by Armen Gulinyan — in the past he was a co-founder of Pirogov's Bureau and an employee of the media holding compan Yellow, Black and White, which became the first investor of the new company.
[1][2][3] In late 2013, the company was invested by the Russian localizer and publisher of online games Innova, and its founder Georgy Chumburidze invited another investor, Ivan Tavrin, to the Pladform.
Pladform profits from promotional materials included in the video: 75% of the revenue from the advertising goes to the content owner, 25% is shared between the platform and the website that embeds the media player.
[5] By the beginning of 2016, Pladform worked with 130 Russian and foreign copyright holders, including Yellow, Black and White; Alexander Maslyakov and Company (AMiK); Red Media; Gazgolder; Krasny Kvadrat; and CTV.
In the summer of 2017 VKontakte opened a content exchange market focused on administrators of public pages of the social network and working on the basis of the combined catalog of Pladform and Rutube.