It published its first title The Moogies for pre-schooled aged kids on the App store in November 2011 but although critically acclaimed the game turned out to be a major flop which left Plain Vanilla indebted.

"[3] In the end he sought out compatriot David Helgason, the CEO of game development company Unity Technologies and with his endorsement received $1.2 million in seed funding.

In 2012, he managed to convince an affiliate of Lions Gate Entertainment (LGF) to partner with Plain Vanilla on a trial trivia game for the Twilight series.

[citation needed] On 31 August 2016, the company closed its Iceland headquarters, letting go all staff, though stating that they would continue to maintain QuizUp for a further three months.

[4] Plain Vanilla Games and QuizUp were acquired by Glu Mobile on 19 December 2016, the deal valued at US$7.5 million, including forgiven debt.