Þorsteinn Baldur Friðriksson[1] (born 30 June 1979), commonly anglicised as Thor Fridriksson, is an Icelandic businessman.
[5] Deciding to explore a different industry, Thor became a local TV news reporter.
[2][5] After studying at the University of Oxford, Thor started Plain Vanilla Games in Reykjavík during the Icelandic financial crisis.
[7] Despite the country's economic issues, Thor decided to keep the Plain Vanilla Games' headquarters located in Reykjavík to help support job growth and other start-up companies.
"[8] In 2022, Thor launched a new gaming platform, Rocky Road, which debuted a "hyperlocal social mobile gaming experience" in Iceland, and subsequently raised $5.2 million from Luminar Ventures, Crowberry Capital, Sisu Ventures and David Helgason, the founder of Unity Technologies.