Plakatstil

This style focuses on extreme simplicity, using flat, high-contrast colors, bold typography, and minimal detail.

The subject is often a central product or brand name, making the message immediately clear and memorable with very little text or background.

Artists of the Sachplakat movement, like Ludwig Hohlwein, focused on depicting the advertised product in a realistic, straightforward manner, often as a standalone object with little to no added embellishment.

Both styles aim to communicate quickly and effectively, but while Plakatstil emphasizes bold, abstract reduction, Sachplakat leans toward realistic, almost photographic representation of products.

Das Plakat was a German art magazine that was published from 1910 to 1921 by the Verein der Plakatfreunde ("association of friends of the poster"), founded in 1905 and later edited by the Berlin dentist Hans Sachs.