It was the first original television show produced by Apple.

On July 23, 2018, it was announced that Apple had canceled the series after one season.

[1] On each of the episodes, software makers have 60 seconds to pitch their idea in front of the advisors (Jessica Alba, Gwyneth Paltrow, will.i.am and Gary Vaynerchuk) on a slow-moving escalator—for a visual idea of an "elevator pitch".

[2] The series is hosted by Zane Lowe and produced by Ben Silverman.

[4][5] The Guardian found the show "boring and self-indulgent," "painful," "a sort of vicarious embarrassment," and "grating.