[1] Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon.
Peruzzi had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees, two large roasters, and crude machinery, Planters was founded.
Amedeo Obici believed that prices and first profits were as important as repeat business, focusing his operation on quality and brand name for continued success.
By 1913, Obici had moved to Suffolk, Virginia, the peanut capital of the world, and opened the company's first mass production plant and facility there.
[3] In February 2021, Kraft Heinz announced it would sell Planters and its other nuts businesses to Hormel for $3.35 billion.