Justin's peanut butter cups are USDA-certified organic and use Rainforest Alliance Certified cocoa.

[5] Gold was a vegetarian and active outdoors-man when he began making nut butters for himself to meet his protein needs and fuel his adventures.

[1][8][9] Gold initially raised capital from friends and family and officially launched Justin’s, named after the labels he used to include on the jars of nut butters he’d make for himself and roommates.

[12] In 2011, the trade magazine Progressive Grocer named Justin's peanut butter cups one of the best roll-outs of 2011.

[18] Justin's has also partnered with Conscious Alliance to promote awareness of severe hunger issues[19] and participates in annual company trips to volunteer on the Pine Ridge Indian Reservation in South Dakota to help support hunger relief efforts.