[1] Its president is Philip Mould OBE and its chairman is Professor David Hill CBE.

Plantlife helps run an annual National Plant Monitoring Survey, and a rare species conservation programme, "Back from the Brink".

Its work in this area includes surveying waxcap grasslands and publishing a strategy for conserving fungi in the UK.

[3] The group also has an international programme which includes projects on medicinal plant conservation and sustainable use in the Himalayas and East Africa.

However, a campaign led by the Eastern Daily Press was successful in requesting a change to the poppy, which was felt to be more representative.

Since then they have been actively raising awareness of these ecologically important habitats and encouraging their long-term protection and improvement through the adoption of an 'ecosystem-based' conservation approach.

The IPA programme is endorsed by national conservation organisations including the RSPB and the Wildlife Trusts, and also by UK government bodies including Natural England, Scottish Natural Heritage and the Countryside Council for Wales.