Plasmon biscuit

The journal of actress Ellen Terry records that George Bernard Shaw "generally dined off a plasmon biscuit and a bean!".

He ate it daily himself, induced various members of his family to take it in its more palatable forms and kept the reading table by his bed well stocked with a variety of the products, inviting callers to try a sample.

[9] Eustace Miles, a physical culturist and vegetarian promoted plasmon as a muscle building food suitable for children, adults and athletes.

In Serbia, it is often said that following the acquisition of the Plasmon Society by Heinz, mass layoffs occurred at the factories which operated at the time, with one of the workers laid-off, Petar Tutavac (1934-2022), deciding to return to his native hometown of Požarevac and setting in motion the foundation of the Serbian food company Bambi a.d. and the creation of its popular Plazma biscuits in 1967 and 1968 respectively,[12] sold as Lane biscuits outside of former Yugoslavia to avoid further litigation from Heinz.

This origin story however has been disputed by Bambi's founder, Momčilo Filipović, who explained in an interview how Plazma's creation stemmed from his ambition to expand Leskovac’s wheat mill into biscuit production, an idea which was not met with much enthusiasm by the city, which wanted to develop its more traditional textiles industry instead.

After acquiring the rights and technology from Italian producers after lengthy negotiations, Bambi was set up in Požarevac, and Tutovac, in actuality a master-baker from a small biscuit factory in Croatia, was brought on board, only to rise up to become the technical director.