Milos Reljin, a technologist, reduced the weight so that it did not match the "plasmon", and he also changed the recipe, because he added a new ingredient.

[2][3][4] From the start, the company's focus was on manufacturing biscuits made out of domestically grown grains with an emphasis on healthy food.

In 1997 the company was the first in the country to receive international certificate for the standard in quality management ISO 9001 in food industry.

[6] Since 2015, assets of Mid Europe Partners in Serbia which include Bambi, Knjaz Miloš and Imlek, are managed by "Moji Brendovi" consultant firm.

On 18 February 2019, the Coca-Cola HBC announced a deal valued at €260 million to acquire Bambi from Mid Europa Partners.