PlayJam quickly became one of the highest rated brands on digital TV, delivering interactive television services for clients such as the BBC,[2] Glaxo SmithKline,[3] pop band Gorillaz,[4] ITV[5] and Channel 4.

Founder Jasper Smith re-acquired Static from Open TV in 2008,[7] believing the quantum shift to internet connected TVs would allow PlayJam to become one of the world's pre-eminent games networks.

[9][10] PlayJam aims to create a 'connected' games network over the next few years, delivering a more integrated and accessible user experience alongside a cross-platform reward scheme to fuel further frequent and loyal usage.

[13] PlayJam became a founder member of the Connected TV Game Forum, alongside Accedo Broadband, Betfair, Rallypoint and Two Way Media in January 2010.

[14] Aiming to galvanize a common approach to gaming requirements for connected TV devices including functionality, features, and open standards, the forum's members view online games as a major driver in the multi-platform digital entertainment arena, attracting 38% of Internet users and generating billions of downloads via mobile and digital TV platforms.