Play Along Toys

[1] In 1999, the founders of Play Along (among them Charlie Emby, Jay Foreman, and Larry Geller) chose the Britney Spears Doll line as the first licensing venture with their new company.

Then, in 2002, Play Along decided to bring back one of the plush doll lines of the 1980s, the Care Bears.

As the company's toy lines continued to grow, so did the Play Along team, having grown from a staff of five into a company with more than 100 employees, both in the U.S. and Hong Kong, producing toys for multiple brands including the Care Bears, The Dog and Friends, The Lord of the Rings: Armies of Middle-earth, The Cat in the Hat, Teletubbies, Curly Q's, Doodle Bear, Sky Dancers and the Cabbage Patch Kids.

[3] In Fall of 2007, Play Along released dolls and playsets based on Disney Channel TV series, Hannah Montana, and movie, the Cheetah Girls.

As of Fall 2008, more products have been added onto the Hannah Montana line, including the 2008 Holiday Popstar doll and Malibu Beach House playset; also, dolls based on the Disney Channel movie, Camp Rock, were launched.