Playart Phototone (formally known as United Players Association) was a film studio established in 1929 by Abdur Rashid Kardar.
[1] In 1928, with no work left after their maiden venture, Kardar and Ismail sold their belongings to set up a studio and production company under the name of United Players Corporation, the foundation stone for the film industry in Lahore.
Shootings were only possible in the day-light but nevertheless the area had some very important landmarks like the Ravi Forest and the tombs of Mughal emperor Jahangir and his wife Nur Jahan.
[1] It is reported that the team working at the studios would commute on tangas and even lost equipment once while travelling on the bumpy roads on the horse-drawn carriage.
Roop Lal Shori, a resident of Brandreth Road in Lahore, upon hearing of a new film industry in the city, returned to his hometown.