Playland-Not-At-The-Beach was a non-profit, family-oriented museum in El Cerrito, California celebrating America's bygone amusements, operated entirely by volunteers.

Included were numerous artifacts from the original Whitney's Playland at the Beach, including the giant clown's blue hat from the top of the Playland Funhouse, and Walking Charley, one of the original hand carved life-size wooden characters from the terrace above Laughing Sal in the front window of the Fun House.

[2] Playland-Not-At-The-Beach came into fruition in 2000 when El Cerrito businessman Richard Tuck purchased a 10,000-square-foot (930 m2) building that had formerly been a grocery store.

[3] Tuck, an enthusiastic collector for the majority of his life, used the former store as a place to keep various objects he had acquired, including Playland artifacts.

Upon hearing of his Playland relics, community members began to show an interest and volunteered to organize and catalog his collections.