It is an anchor of the Briarcliff Plaza on Ponce de Leon Avenue, Atlanta's first shopping centre with off-street parking.

[1] Since 2000, the fan group LDOD has hosted Atlanta's contribution to The Rocky Horror Picture Show cult following, screening the film at midnight every Friday, with pre-show activities and a "shadow cast" live performance and audience participation simultaneous with the movie.

The show paired live comic and burlesque performances with screenings of classic science fiction movies, including Creature from the Black Lagoon, Frankenstein, and many films in the Godzilla franchise.

[citation needed] In 2010, the Plaza celebrated its 70th anniversary with screenings of 1939 films, including The Wizard of Oz and Mr. Smith Goes to Washington; Robert Osborne of Turner Classic Movies co-hosted the event.

[citation needed] Similarly, the director of the emerging cult film The Room,(2003), Tommy Wiseau, made guest appearances at the theatre in 2010 and 2012.