Pleasing is a unisex nail care, beauty, and lifestyle brand owned, managed, and operated by English singer-songwriter Harry Styles.

[3][4][5][6][7] In June 2021 Harry Edward Styles, alongside his executive assistant Emma Spring, filed a trademark for a company titled “Pleased As Holdings.

It was a fun little project, but during the pandemic [...] I’ve always found that the moments in my life which have brought me the most joy are the small ones [...] I really think that the essence of Pleasing is finding those little moments of joy and showing them to people.”[8]In June 2023 it was announced that Shaun Kearney, former chief design and merchandising officer at Gwyneth Paltrow’s Goop would become Pleasing's first CEO on July 17, as part of the brand's strategy to expand.

[10] Kearney joined the Pleasing team, consisting of co-creative directors Harry Lambert and Molly Hawkins, as well as Sophie Kerr-Dineen, head of Marketing.

[13] The collection was the first launch of beauty products for the site, which Styles commented: “To me, the way Marco uses colour is so inspiring; everything he makes radiates fun, joy and playfulness.