Adventure Coast Southport

[5] In 2005, the park introduced an entrance fee, which proved unpopular[6] and resulted in a severe downturn in the number of visitors.

[8] Not much is known about the fate of many of the classic rides at Pleasureland, although some were purchased and put into storage for the Dreamland revival project in Margate.

A Pinfari "Zyklon Loop" rollercoaster was constructed on the site where the Traumatizer once stood and was opened at the start of the 2008 season, named 'Storm'.

However, on 20 March, Sefton Council announced that a company called Urban Splash had been chosen to develop Southport seafront including the Pleasureland site.

"Norman Returns The Pleasure" The Park re-opened for the 2008 season on 15 March and rides added for the summer months.

"Indy's Lost World - The Ride" is a themed indoor roller coaster, based on the latest Indiana Jones' film; Indiana Jones and the Kingdom of the Crystal Skull The roller coaster is situated inside the old Fun House building.

On the evening of 21 April, an arson attack took place, destroying the Lost Dinosaurs of the Sahara (River Caves) and a nearby inflatable attraction.

[14] The Pleasureland main entrance building, which was built not long before the original park closed in 2006, was also demolished in February 2010.

Battlefield Live is an outdoor combat game using guns that fire infra-red beams.

The park underwent a further rebrand for the 2014 season, with a new website, new logo, new name and new slogan - 'Where memories are made!'.

Guests are required to purchase tokens from kiosks and are given a Fun Card with a lanyard to wear.

[18] The park opened on 28 March with The Crazy Mouse roller coaster amid many other minor additions.

The fair ground demolished the race track and built a new roller coaster called crash test, a ghost train and the grand canyon was moved here as well as another few rides meant for small children, which were removed later.

Also, the magic card system was removed as well as the entrance fee which was good for most people and attracted more guests.

A new mini golf course with a Viking theme was built by Pleasureland in the site of the former car park.

Plans were also announced for a new Zamperla lightening coaster to be put at the west side of the park facing the Irish sea.

The original building was initially used for Indy's Lost Adventure, then “Ghost Train, and now houses “Port of Discovery”.

[32] She had been decapitated and dismembered by her husband Mitchell Quy, and had her body parts hidden near a roller coaster.

In 2007, the park was fined £95,000 for breaching health and safety laws and was also ordered to pay £50,000 in costs.

The park was a key location in Helen Blakeman's 2003 television film Pleasureland, shown as part of Channel 4's Adult at 14 season.