Plum Baby

This announcement followed a number of product recalls in 2013 after the founder sold the business to Darwin Private Equity.

Founded in 2004 by Susie Willis, the brand produced organic baby and toddler food.

The founders sold to Darwin Private Equity in May 2010 in a deal that valued the company at £10 million.

[4] In November 2013, Plum Organics recalled several baby food products for a spoilage defect.

Many of the pouches were recalled as the seals on a some lines of baby food failed causing the contents to spoil.