The service is free to the waiting rooms and general practice managers, and is supported by grants and donations.
Submissions from poets are encouraged, and a set of guidelines is provided to indicate the sort of poetry that meets the need of the charity.
In addition to the selection, production and distribution of the poetry cards the charity has also undertaken research into the cost effectiveness of the scheme, and supports related arts in health initiatives.
Collaborative work with other arts in health or literature based organisations, such as The Reader (magazine) is actively pursued.
The Chair was held until September 2024 by the late Serge Lourie who took over on the retirement of Wendy French; Edmund Lee is Honorary Chief Executive; Helen Lee is Honorary Secretary and became Editor on the retirement of Isobel Montgomery Campbell; Ciorsdan Glass is Head of Digital; Elizabeth Mary Anne Patience Consultant Analytical Psychologist; Michael Sheridan Stone is Director of PitWR Worldwide.