[3] Polaner All Fruit is best known for the "Don't DARE call it jelly" campaign in the 80s and 90s, in which a succession of well-to-do users of the product ask to "pass the Polaner All Fruit" before a decidedly more uncouth fellow asks to "please pass the jelly," leaving everyone shocked and appalled.
As a side business they also sold jellies, preserves, sauerkraut, pickles and many other goods.
Eventually Max and Lena extended their business outside of just their neighborhood of Newark and into grocery stores throughout New York and New Jersey metropolitan areas.
The business grew to sending goods up to 100 miles away, thus causing another need for an even larger facility and workforce.
[5] In 1968, the business decided to construct its facility on eight acres of land in Roseland, New Jersey.