In modern times, the term is used to dismiss an opponent's claims by suggesting the arguments to be lacking in substance and created solely to generate media attention.
"[3] In fact, the entire article was a hoax; third parties later revealed that the aircraft appearing in the pictures was the entirely-conventional Myasishchev M-50 Bounder, which never entered production.
The article nevertheless remains famous, as it is often presented as a US government misinformation campaign to deflect attention away from "real" UFOs: to exactly what end varies by the source.
Myriad claims asserting global warming or ozone depletion have been described by editorialists, such as Mark Martin, the Chronicle Sacramento Bureau,[6] and Hugh Ellsaesser, as "policy by press release.
"[7] Likewise, the implication that Iraq was involved in the September 11 attacks or possessed weapons of mass destruction, based on evidence that the CIA's own reports had dismissed, was described as "policy by press release" by John Kerry[8] and Lou Dobbs.