Polyvore

[3] Due to the visual nature of the tool Polyvore was mostly used to build sets in the fields of home decoration, beauty and fashion.

[11] While he and his wife were decorating their new house, they found themselves cutting furniture ideas and color patches out of magazines and assembling them into inspiration boards.

[12] Soon after its creation, fellow Yahoo engineers Jianing Hu and Guangwei Yuen had joined Sadri to form the founding team, which launched the first version of the website in 2007.

[14] An increase in inquiries from e-commerce companies led Polyvore to experiment with ways to monetise their users through such things as affiliate marketing and sponsored board creating competitions.

[17] Polyvore received US$14 million in Series C funding from DAG Ventures, Goldman Sachs, Matrix, and Vivi Nevo in January 2012.

[21] In August 2012, Polyvore opened its first New York office, in SoHo, with Mayor Michael Bloomberg issuing a personal welcome: "By opening an office here, Polyvore is joining the growing group of tech companies who recognize that the benefits of being in New York City are irresistible, regardless of where a startup began.

"[22] In November 2012, the company launched its inaugural iOS app, and Polyvore's website achieved a 19 million monthly unique visitor count.

Unlike the main Polyvore app, which is aimed at 'creators', users looking to assemble their own style boards, Remix helps those who want to be inspired by others' creations by using the company's wide pool of data points to allow users to discover popular items or sets, match their favorites with undiscovered pieces into complete outfits and bookmark these into favorites.

[29][30] On April 5, 2018, the Polyvore staff released a blogpost informing users that the site had been purchased by luxury e-retailer Ssense.

Polyvore was envisioned as a product and service by Pasha Sadri in August 2006 while he and his wife were remodeling their house and were looking to create digital mood boards to help with their decorating choices.

[11][38] He was soon joined by Jianing Hu and Guangwei Yuen, two software engineers he had met while they all worked at Yahoo, and the trio launched of the first version of the website in 2007.

[38] Lee played a role in attracting its eventual buyer, Yahoo, as she had business relations with the company's then CEO, Marissa Mayer, who had recruited her during her period at Google.