[2][3] Pom-Bear come in three main flavours (original, cheese and onion, and salt and vinegar) as well as other regional varieties.

Over the years the brand has also been sold in a variety of limited edition flavours and shapes, including pizza, ketchup style and snowmen.

[4][5] In 2008, the British Consumers Association criticised the smiling bear mascot featured on Pom-Bear packaging for promoting unhealthy snacks to children.

The manufacturer responded to growing concerns over unhealthy snacks by reducing the level of unsaturated fat in the product.

[6][7] In 2010, a specially produced advertisement featuring a 3D Pom-Bear was shown before screenings of Shrek Forever After and Toy Story 3.