Ponta (pronounced pahn-TAY) is a small unincorporated community in eastern Cherokee County, Texas, United States.

When the Texas and New Orleans Railroad bypassed it, the community was abandoned.

Robert Montgomery moved his store from the abandoned Donaho and became postmaster in 1903.

A bank was then established, and other businesses followed, such as a gin and crate factory owned by B. Everett, a general store owned by Joe Bailey, Redden's Drugstore, and the Brazier Garage.

The railroad shipped lumber to Ponta until plant farming began in 1925.

Joe Bailey's son, Jim, took over his store, and when he died, Terry Perkins and Willard Wysick became the new owners.