Pop-up retail

AT&T, Levi-Strauss, and Motorola worked with Courrielche to create pop-up shopping experiences across the country to market their products to young audiences.

[4][5][6][7][8] In November 2002, discount retailer Target took over a 220-foot-long boat at Chelsea Piers for a two-week stay on the Hudson River that coincided with Black Friday.

[14] In July 2015 Fourth Element opened the world's first underwater pop-up shop at a depth of 6 metres / 19 feet at TEKCamp.2015 in Somerset, England.

[15] Other brands that have developed pop-up shops as part of their campaigns include Kate Spade, Gucci, Louis Vuitton and Colette.

[7] Newbury Street in Boston has recently become a hotbed for pop-up retail, hosting temporary storefronts for Martellus Bennett, Cotton, Kanye West and other local brands.

Pop-up retail allows a company to create a unique environment that engages their customers and generates a feeling of relevance and interactivity.