Pop journalism

"[4] Neutert not only praised the onomatopoetic "bombshell" of the little word pop,[5] but also the term’s inherent "meaning variety, non-normativity, openness.

Its style is more literary than journalistic, emphasizing "truth" over strict "facts," and subjectivity instead of objectivity, aesthetic pleasure instead of sobriety.

[8] Following American formal models and blending them with the rich history of German literature, the very first exponents of pop journalism were Uwe Nettelbeck, Natias Neutert, and Helmut Salzinger, all living in or near Hamburg.

[9] They first wrote for Die Zeit, then for different newspapers and magazines including the Süddeutsche Zeitung, the Frankfurter Rundschau, Twen, and Sounds.

[10] Their unusual articles provided a good basis for the subsequent exponents of pop journalism such as Clara Drechsler, Diedrich Diederichsen, and Jutta Koether, published in Spex (magazine).