Popbela.com is a multi-platform digital media owned by IDN focused on fashion, beauty, pop culture and lifestyle for young generation women in Indonesia.

[1][2] Popbela.com is a digital media that was launched on 14 February 2016, by Winston Utomo and William Utomo, Indonesian entrepreneurs and owners of IDN.

[3] BeautyFest Asia is an annual beauty conference and exhibition organized by Popbela.com.

[4][5][6] BeautyFest Asia was held for the first time on 18–19 March 2017 at the Ciputra Artpreneur in Jakarta.

[9] The Festival Pulih is a mental health conference organized by Popbela.com.