Ferry Porsche joined his father's company in Stuttgart, while the Austrian operation was left with Anton Piëch and Louise Piëch, who managed it to become the largest car dealership chain in Austria by 1957.

In the late 1960s, Porsche entered many sports cars in races, and to support the factory effort (then calling itself Porsche System Engineering), external semi-factory teams were set up to share the work load.

The Porsche factory itself did not compete anymore, focussing on development, but Salzburg continued.

After 1970, the name of Porsche Salzburg disappeared from entry lists, as Martini Racing took over as the second factory-backed team besides Wyer.

Today, Porsche Holding Salzburg is the largest car distributor in Europe, representing Volkswagen Group brands, including Porsche, in wholesale (as importer), retail (through its dealers), and in the after-sales business (service) in 21 countries in Europe, as well as in South America and in China.