[4][5][6][7] The contestants with the top-performing portfolios over a 12-month period directed the sum total of the collected entry-fees to the charitable cause of their choice.

The contest's financial audits were prepared by Deloitte, and player's entry-fees were held in escrow at JPMorgan Chase.

[11] On September 6, 2012, Portfolios with Purpose announced the start of public registration, and the participation of several major hedge fund players: David Einhorn, Dan Loeb, Leon Cooperman, and Karen Finerman on the CNBC Fast Money Halftime Report.

[12] Asher's professional background and the history of the formation of Portfolios with Purpose is detailed along with other notable public figures in Forbes magazine on December 1, 2012.

50 friends and family played the year-long contest of building a fantasy stock portfolio and selecting a charity to represent.

[14] A board of directors headed up by Alexander Duran, and executive team was formed with Stacey Asher as president, Joshua Williams as COO, and Christopher Pascale as CFO.