Potentia gaudendi

In sexuality studies, potentia gaudendi or orgasmic force is the physical and mental potential (or capacity) for pleasure in a body.

[1] The term was coined by philosopher Paul B. Preciado, who says contemporary economies exploit the body by offering services to increase pleasure—such as Viagra and cocaine—which turn it into a commodity.

[2] It is similar to jouissance in Lacanian psychoanalysis and libido in Sigmund Freud's works.

[3] Potentia gaudendi is an important concept in Preciado's work, because it underlies his theory of "pornpower": the idea that sex and pornography is part of a larger and interlocking economic system.

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