The PMA board of directors included representatives from AT&T, Duracell, Starbucks, Powermat Technologies, Flextronics, Federal Communications Commission (FCC), and Energy Star.

[2] The PMA's stated mission was to formulate and advance a suite of interface standards for smart and energy-efficient transfer of wireless power.

In addition, the PMA sought to add a digital layer providing policy-setting, monitoring, and extensible APIs.

The 'Electron P' mark of interoperability was required to set compatibility standards across markets and industry, and across all links in the delivery chain of the alliance.

It was displayed at coffee shops, clubs, hair salons, airline terminals, entertainment venues, and on mobile phone accessories.