Its official name honors the politician and historian Diogo de Vasconcelos, which stood out as a pioneer in defense of the historical and artistic heritage, mining and national level and is considered the first historian of art in Brazil.

The marquee's original bakery could still be seen on the site, behind the plateboutiqueToulon until the installation of a coffee shop Arturo's, when it was removed.

The square a lively meeting place for belo-horizontinos, since it is located in the center of the neighborhood of Savassi, an important commercial city.

Since 2006, the site that once housed mostly boutiques, restaurants and snack bars, shops was invaded by mobile companies.

After the protest, the cafe has been reopened in a smaller area, corresponding to a small fraction of the old facility, with access only by Rua Antonio de Albuquerque.